The first step is understanding what makes a good customer, so you can automatically focus your time on generating the best quality enquiries. However, most smaller businesses are too dependant upon individuals, and they just don't have the marketing expertise. Which means you do what you've always done or copy your competitors. Our approach to lead generation is radically different, you will see the world from your prospects eyes. You will understand how they think, what influences their decison and have the answers they are looking for. Transforming your lead generation into a manageable, predictable flow of high quality enquiries.