Whoever you sell to, if they value your service, they probably wish you could do more for them. The funny thing is with most small businesses, you probably can. Understanding your different customers needs means you can identify other products and services they either do already buy (just not from you) or could possibly buy if they understood the benefit. This is a double benefit, because if you can increase the frequency of purchase you generate more revenue, plus you reduce the risk of the customer going elsewhere. There are a range of simple tools, techniques and processes everyone in your business can apply to dramatically impact on your bottom line.