If you are generating a predictable flow of high quality leads, you want to convert a good percentage of them into customers. If you're converting 100% - then it's time to put your prices up, unless grabbing market share is a key element of your growth strategy. The most common issue with closing sales in smaller businesses is lack of process. Without mapping out each step and having a clear sales process, you will miss opportunities. Helping you understand each step, benchmarking your sales process against your competitors, will automatically focus your thinking on what could be done better. With our expert guidance, tools and techniques, you'll convert more sales with less hassle.