Whether you are measuring what creates the best quality of enquiries, which conversion processes are most effective or time spent in meetings - you need to know. Return on investment (ROI) is what will keep you increasing your effectiveness whilst reducing costs. Because you will know whats working well, what could work better - and what you need to stop doing. Within your free Storming® Sales Accelerator, you'll be able to see the website visitors, telephone calls and all enquiries generated from your marketing activities. You'll be able to identify where your people perform better and adjust your process to drive out inefficiencies.